The Manipulation of Our Likes

Being able to buy Facebook likes might seem absurd on the surface. In actuality, it kind of. It’s a quick and dirty way to increase the perceived popularity of a specific post, skewing how users might view the poster, the post itself and how they are going to engage with it. Perhaps a user is unlikely to share a post if it doesn’t have a specific number of likes; this completely makes sense. We have an ingrained trait that encourages us to want to be popular. We want to be share those things that other people like and if enough people are liking a post, then it must be share worthy! How many of us have been fooled by this? The more that I learn about the web the more I begin to recognize that much of the content I’m exposed to his cleverly engineered for the demographic that I fall within. I don’t like it.

I’m beginning to feel like I’m not completely my own person. How do I know if I actually like something if I’m subtly engineered to want to like it based on biological impulses so ingrained that I do not recognize their impact. How affected am I when I see a post with three hundred likes over one with a dozen? Do I even compute that on a rational, logical scale or is this sort of social mathematics happening beneath the view of my ego? Should I continue being concerned about it? It’s a dangerous line of thinking to follow as the implications impact nearly everything that we engage with. Advertising is the art of convincing people that they want and or like a product. That’s the entire purpose of advertising. Here on the digitalscape it’s far more driven by game theory and social engineering.